Brooke launches Every Horse Remembered pin badges and announces ambassadors

Brooke launches Every Horse Remembered pin badges and announces ambassadors


21 February 2018


Brooke launches Every Horse Remembered pin badges and announces ambassadors

Marking the anniversary of the battle of Verdun, Brooke Action for Working Horses and Donkeys has launched an Every Horse Remembered pin badge to honour the lives of millions of horses that died in the First World War, and announced five new equestrian ambassadors for the campaign.

British event rider Harry Meade, dressage rider Alice Oppenheimer and show jumper Laura Renwick join Hannah Russell and Little Alf the miniature Shetland, as well as U.S. Instagram sensation Muledragger as Every Horse Remembered Ambassadors. The group will be promoting the campaign through social media, attending events and supporting specific fundraising initiatives through 2018.

The commemorative badge depicts the Every Horse Remembered logo and is available to buy now from Each one costs £3 + P&P, and provides the perfect way for supporters to show they’re honouring the lives of war horses, and help working horses, donkeys and mules of today.

The launch marks the anniversary of the beginning of the battle of Verdun, a First World War clash that started on 21 Feb 1916 and lasted almost 11 months. It was longest battle fought on the Western Front and was so bloody it was known as the ‘Meat Grinder’ in the trenches. Thousands of horses died in the battle, and on just one day 7,000 were killed by a shelling.

Eight million horses died in WW1, 75% of them from the extreme conditions they worked in. Brooke’s founder Dorothy Brooke sought out many of the left over horses years later in Cairo, Egypt. Sold into a life of hard labour, many were walking skeletons by the time she found them. She set up the Old War Horse Memorial, a legacy that evolved into to Brooke, the largest working equine welfare charity in the world.

Every Horse Remembered highlights the heroic struggle of working horses, donkeys and mules of the past and present, and will build better lives for future generations. To find out more just search ‘Every Horse Remembered’, or go to

Alice Oppenheimer, elite Dressage rider:

“Every Horse Remembered is such an important campaign to remember the heroic horses of WW1. But working animals are not just a thing of the past. Every day horses, donkeys and mules still work tirelessly in terrible conditions.

Having seen Brooke’s work first hand in India I know how important it is to support them and help them continue their vital work protecting and improving the lives of some of the world’s most vulnerable working horses and donkeys, both now and in the future.”

Hannah Russell, author of the Little Alf book series:

“Little Alf and I are so proud to be supporting Brooke’s Every Horse Remembered campaign. The millions of animals who fought in WW1 endured the most horrendous conditions and it’s devastating that, right now, there are still 100 million equines working in very similar environments around the world.

“If you’ve ever loved a horse, donkey, mule or even a cheeky miniature Shetland please help Brooke’s Every Horse Remembered campaign to help prevent the suffering of working animals today.”

Harry Meade, British event rider: “It is so important to honour the bravery of the millions of horses who served alongside our soldiers in WW1. I’m supporting Brooke’s Every Horse Remembered campaign to help them reach their £1 million target in tribute to our war horses and to raise awareness of today’s working animals around the world.

“Learning about Brooke’s work has made me realise how lucky our own horses are to have all their basic needs looked after. But there are still millions of animals in desperate need of our help, so why not start fundraising today to help Brooke continue their amazing work.”

Laura Renwick, British showjumper: “I’m delighted to start my official support for Brooke as an Every Horse Remembered Ambassador. I’m looking forward to representing the campaign for Brooke in  the British Show jumping scene.

“Horses have worked side by side with people for centuries, not least in the First world War. It’s vital that we remember the sacrifice they gave. Brooke’s Every horse Remembered campaign is the perfect way for U.K. horse lovers to do this, whilst helping provide a better future for the working equine heroes of today.”

About Brooke

Brooke is an international charity that protects and improves the lives of the working horses, donkeys and mules that give people in the developing world the opportunity to work their way out of poverty.  Over 100 million of these animals are currently working worldwide, earning an income that around 600 million people rely on to put food on their tables, send their children to school and build better futures for themselves and their families. Sadly, many working horses, donkeys and mules are suffering, so Brooke works in more than 11 developing countries, with owners, communities, service providers, governments and international organisations to make long lasting improvements to the lives of animals and their owners.

In 2018 Brooke is marking 100 years since the end of World War One with its Every Horse Remembered Campaign. The charity was set up by Dorothy Brooke, the wife of a British cavalry officer, who travelled to Cairo in Egypt in 1930 to seek out the abandoned war horses of the First World War. The campaign highlights the heroic struggle of working horses, donkeys and mules of the past and present, and will build better lives for future generations. Go to or search Every Horse Remembered to learn more.


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